The Webster’s definition of Marketing is this: the process or technique of promoting, selling, and distributing a product or service. Sounds pretty straightforward – doesn’t it?
The “process” mentioned in this definition is what interests me. An effective marketing system will bring steady traffic to your website and bring quality targeted prospects to my inbox. My idea of marketing is creating and maintaining a system to sort, sift and sell so that the prospects I actually talk with are already pre-disposed to doing business with me. This is what the attraction marketing philosophy is all about and its accomplished through the sales funnel. There are many facets to an effective marketing system which include and are not limited to your landing page, blog, autoresponders, social media, pay per click and many other tools and techniques.
How about the product or service? Its great to have a system that drives targeted traffic, but what is the end product. Marketing is all about answering a need, talking to the pain and providing a solution for the consumer. The product we provide here is two fold. 1. A marketing system with ongoing professional training and support. and 2. An end product that provides a solid foundation for insuring a person’s financial house is in order. A program that provides professional guidance with debt management, tax strategies, asset protection, strategies to increase cash flow, business structure, positive mindset and optimized health.
I would say this answers a need in today’s market place
The first thing you must do is understand the overall concept of what we are doing to be successful. We are marketing. First and foremost you will be marketing YOURSELF. We have a remarkable opportunity here and you must understand that your success depends on people coming into the opportunity through you.
There are two concepts we must grasp in this business to grow, stand out and create meaningful relationships – YES – meaningful relationships. I am not working an MLM business. I did not commit to internet marketing to be a salesperson. I am not gathering leads to simply add to my e-mail list. I am not knocking on doors and handing out fliers. I am attracting people to me and thus the opportunity.
Let me explain — I do use the system to gather leads. But leads are a means to an end. The system is designed to weed out the tire kickers and the lottery based mentalities. So the leads are sorted out and the prospects will move through the Sales Funnel. Now I am working and talking to people that are truly interested in building a business. I am not interested in talking to “leads” all day and chasing people around. I have done that and do not wish to go through that spin cycle again. I want to have a conversation that is enjoyed by both parties.
So what are the two concepts that we must understand?
1. Establishing yourself as a leader and attract like minded individuals. You may not be an expert – YET!! But you can be a leader and establish a relationship with your team members and not simply blasting sales pitches all day to an e-mail list and hope something happens. Personal Branding is what we need to do to be successful in this business. The opportunity here is great, but people are joining YOU first. Offer value to your prospects and as they move forward in the business the rewards will be shared by both parties. Mike Dillard’s Magnetic Sponsoring is a must read for this concept. If you have not yet read this then you can get a copy here
2. The Sales Funnel. Its crucial to understand this attraction marketing concept. Rod Moore does a great job of explaining this. He offers a free attraction marketing university at www.freedomduplicator.com that is well worth the time.
A lot of the material we utilized is geared toward MLM. I don’t want you to confuse this opportunity with an MLM but the tools are effective for our marketing strategies. We are a top tier network marketing business. The information shared here will give you a solid foundation on which to build your success.
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